“IASB has seen continual growth in its online presence since expanding into social media in 2014,” according to IASB Associate Executive Director of Communications Kara Kienzler. “With Twitter being advantageous for dispersing quick updates, and Facebook allowing the Association to expand upon stories and utilize live video, both networks satisfy objectives,” Kienzler said.
IASB’s Twitter profile saw a jump in follower involvement last year, with engagements increasing by nearly 7,500. The IASB Facebook page increased engagements by more than 1,000.
The Annual Conference, School Board Member’s Day, and legislative updates were among the most engaging social stories of 2017.
More than 16,000 Twitter posts used the 2017 Annual Conference hashtag and got 1.2 million reaches. |
Posts for the annual School Board Member’s Day racked up more than 5,000 impressions, with even greater numbers for school districts that shared photos and videos honoring their own local board of education members. On Facebook, a “thank you school board members” video message reached 1,000 followers.
Government relations posts, particularly involving the budget stalemate and school funding formula, propelled a rise in followers, with one shared column garnering more than 11,000 reaches on Facebook. Live video broadcasts reviewing the governor’s budget address and updates from the House and Senate chambers also proved popular.
Spearheaded by the governmental relations department, the Association will add more weekly legislative updates through Facebook Live video broadcasts.
![]() |
The Blog hit new highs for page views, users, and posts in 2017. |
“What this amounts to is better communication between IASB members and their Association,” said Kienzler.
For continual updates and Association news, follow IASB on Twitter @ILschoolboards, like Illinois Association of School Boards’ on Facebook, and subscribe to receive News Blog email updates.