Friday, December 8, 2017

Webinar to share advocacy
storytelling tools with school advocates

The webinar will share tools to more effectively tell the story of
public education and win lawmakers' hearts, minds, and votes,
and may be particularly valuable for Advocacy Institute participants. 
School advocates and supporters will not want to miss Monday’s webinar “Advocacy Storytelling: Winning the Hearts, Minds, and VOTES of Lawmakers.” (Register here to participate.)

At noon on December 12 the presentation will cover the seven key elements of public policy advocacy storytelling. Based on the premise that people have trouble remembering facts, but they never forget a good story, it will walk participants through an exercise designed to develop their own personal story. The aim? To move the hearts, minds, and VOTES of lawmakers.

Organizers say effective advocacy appeals to the heart, the head, and political health of the legislator, and thus participants will learn how to organize and present their stories exercising the tactics actors use.

Insiders say this webinar may be particularly valuable for those who may wish to prepare for the National School Boards Association (NSBA) Advocacy Institute in Washington, D.C. from February 4-6, 2018.

The 2018 Institute will give attendees an opportunity to lobby their own members of Congress on Capitol Hill. Meetings with the Illinois delegation will be a particularly important opportunity to discuss the direction of public education and protection of local governance in Congress.

The Institute, to be held Sunday through Tuesday, is designed to update attendees on current federal issues affecting public education and teach effective advocacy strategies. Programing includes interactive panel sessions, nationally recognized speakers, and networking forums to allow colleagues to share best practices in advocacy.

“Attending Advocacy Institute will be a great opportunity to be one of the first voices the new Congress hears from on what their priorities should be regarding public education,” said Susan Hilton, IASB director of governmental relations.

Last year more than 21 board members and superintendents from 12 Illinois school districts took part in the national lobbying event.

IASB also sent officers and staff, including President Phil Pritzker, Vice President Joanne Osmond, Past President Karen Fisher, Executive Director Roger Eddy, Deputy Executive Director Ben Schwarm, and Susan Hilton.

More information about the Advocacy Institute and the agenda can be found on the NSBA website.